6:45 AM
Wake up, squeeze in some exercise
8:00 AM
Open your laptop and tackle the inbox, plan meetings & events with customers for the coming days
9:30 AM
Jump in the car and meet with one of your fellow FEV BDEs
10:00 AM
Meet with customers, prioritise SF opportunities and craft tap optimisation increasing mix in venue.
12:30 PM
Bite of lunch at a customer’s venue. Complete some admin and strategise for the afternoon’s meetings during lunch trade.
1:30 PM
Back out with customers, spend some time selling in our new Craft Rotational Tap Program
3:00 PM
Run a staff education session with a venue’s staff. We’d normally focus on a comprehensive Beer 101 course highlighting how beer is made, followed by a comprehensive tasting
4:30 PM
Wrap up the training and get some more admin done. Squeeze in some research on craft beer trends, new products and beer styles.
5:30 PM
Arrive at another venue and prepare for a bar shout or tap-takeover! Spend time with both bar staff and consumers running tastings of new products. A great way to get consumer trial and expose drinkers to our brands.
7:30 PM
Finish the day